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Tuesday, November 9 • 9:00am - 10:00am
Talking to Customers: Understanding What Customers Really Want

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Customer discovery is a tool used in lean business planning to help businesses to figure out, as quickly as possible, the right thing to build, that customers want, and what they will pay for it. The process of customer discovery is simple, talk to customers about their problems, not your solution, to understand what they really want. Both existing businesses and start-ups can avoid risk through the proven process of customer discovery. In this workshop, we outline what customer discovery is, why you need to question your assumptions, how to test your ideas, and how to use information from customers to make better business decisions.

Join us in person or tune in live on YouTube at https://www.youtube.com/watch?v=q4NjeHySRoQ or on Facebook at https://www.facebook.com/159129334106060/posts/4992881337397478/!

In response to accelerating COVID-19 case counts across the state and in consultation with University Faculty Senate leadership, Penn State requires all students, faculty, staff and visitors — including those who are vaccinated and unvaccinated — to wear masks indoors at all campuses.

avatar for Lee Erickson

Lee Erickson

Chief Amplifier, Happy Valley LaunchBox powered by PNC Bank
Lee’s role at LaunchBox is to help startup, de-risk and grow their businesses. She runs the educational programs, connects startup founders to outside resources, and provides guidance on a variety of startup challenges—customer discovery, testing assumptions, building minimum... Read More →
avatar for Elizabeth Hay

Elizabeth Hay

Business Consultant & Pandemic Support Specialist, Penn State Small Business Development Center⁣
Elizabeth Hay is a business consultant for the Penn State Small Business Development Center. Her consulting efforts are primarily focused on providing free, confidential one-on-one consulting to current and prospective business owners.Elizabeth has more than 15 years of experience... Read More →

Tuesday November 9, 2021 9:00am - 10:00am EST
Happy Valley LaunchBox powered by PNC Bank 123 South Burrowes Street, State College, PA 16801