Customer discovery is a tool used in lean business planning to help businesses to figure out, as quickly as possible, the right thing to build, that customers want, and what they will pay for it. The process of customer discovery is simple, talk to customers about their problems, not your solution, to understand what they really want. Both existing businesses and start-ups can avoid risk through the proven process of customer discovery. In this workshop, we outline what customer discovery is, why you need to question your assumptions, how to test your ideas, and how to use information from customers to make better business decisions.
Join us in person or tune in live on YouTube at
https://www.youtube.com/watch?v=q4NjeHySRoQ or on Facebook at
https://www.facebook.com/159129334106060/posts/4992881337397478/!
In response to accelerating COVID-19 case counts across the state and in consultation with University Faculty Senate leadership, Penn State requires all students, faculty, staff and visitors — including those who are vaccinated and unvaccinated — to wear masks indoors at all campuses.
