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Wednesday, November 10 • 7:00pm - 8:00pm
Making Your Mark: Maximizing the Impact of Your Brand

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Influencer marketing has proven to be one of the most efficient ways to promote business and personal brands online. To learn how you can utilize influencer marketing tactics to appeal to curated audiences and expand your brand's reach, attend this informative panel discussion hosted by the Penn State Small Business Development Center and Penn State Intercollegiate Athletics. Attendees will hear from emerging influencers, marketing professionals, and corporate level professionals who will share how entrepreneurs and businesses can apply influencer marketing tactics to launch and grow their brands.

Join us in person or tune in live on YouTube at https://www.youtube.com/watch?v=_SFcpblCtzo or on Facebook at https://www.facebook.com/159129334106060/posts/4992893030729642/!

This event is presented in partnership with Penn State Intercollegiate Athletics.

In response to accelerating COVID-19 case counts across the state and in consultation with University Faculty Senate leadership, Penn State requires all students, faculty, staff and visitors — including those who are vaccinated and unvaccinated — to wear masks indoors at all campuses.

avatar for Bahati VanPelt

Bahati VanPelt

Chief of Athlete Services, United States Olympic and Paraolympic Committee
Bahati VanPelt has served as the chief of athlete services for the United States Olympic & Paralympic Committee since November 2019. In his role, VanPelt leads the athlete safety, athlete health and wellness, athlete outreach and engagement, and athlete education and advancement teams... Read More →
avatar for Amanda Mattera

Amanda Mattera

Vice President, Influencers and Partnerships, Lippe Taylor
Amanda is Vice President, Influencer & Partnerships at Lippe Taylor, a public relations and digital marketing agency. A graduate of the College of Communications, she majored in Public Relations with minors in both Sociology and Recreation, Park and Tourism Management. Throughout... Read More →
avatar for Bradley Kraut

Bradley Kraut

Marketing Director, Jerpa, Junior Public Relations major, minor in Recreation, Park and Tourism Management, Penn State
Bradley is a junior at Penn State majoring in Public Relations with a minor in Recreation, Park and Tourism Management. He is also a Penn State cheerleader, Marketing Director at Jerpa, and a College Athletes Relations intern at Cuts Clothing... Read More →

Wednesday November 10, 2021 7:00pm - 8:00pm EST
Happy Valley LaunchBox powered by PNC Bank 123 South Burrowes Street, State College, PA 16801