Lee’s role at LaunchBox is to help startup, de-risk and grow their businesses. She runs the educational programs, connects startup founders to outside resources, and provides guidance on a variety of startup challenges—customer discovery, testing assumptions, building minimum viable products (MVPS), and crafting messaging that resonate with potential customers.

Prior to joining LaunchBox, Lee was a Lecturer and Undergraduate Studies Entrepreneurship Academic Program Coordinator for the College of Information Sciences and Technology (IST) at Penn State where she taught entrepreneurship classes and mentored early-stage student teams. Prior to receiving her Ph.D. in 2013 from IST, Lee co-founded and ran multiple businesses including Erickson Barnett, a full-service marketing agency specializing in B2B technology marketing, and Erickson & Associates, an independent consulting firm that developed computer-based instruction and online help systems for large corporations. Her clients have included AT&T, GE Information Services, the FDIC, the FAA, the Kauffman Foundation, New Enterprise Associates, Columbia Capital, Oak Investment Partners, and VeriSign.